How do I get more Google reviews?

Ask every happy customer straight after the job and send them a direct review link by text.

Should I reply to every Google review?

Yes – including negative ones. Replies show customers and Google that you're active and care.

No. It breaks Google's rules and reviews can be removed.

Guide · Reviews

By Future Momentum Systems · Updated October 2026

They're one of the biggest factors in showing up on Google Maps, and most customers read them before calling.

Ask every happy customer – right after the job, while they're pleased
Send a direct review link by text (from your Google Business Profile → "Ask for reviews")
Make it one tap – no searching for your business
Ask in person, then follow up with the link
Automate it so it happens after every job
Never pay for or incentivise reviews – Google can remove them

Reply to every review, within a few days, by name, and keep it short.

“Thanks so much, Sarah – really glad the boiler's running well again. Give us a shout if you ever need anything.”

“Sorry to hear this, John. That's not the experience we want anyone to have. Please give me a call so I can put it right.”