AI receptionist & booking system for UK local businesses
Never lose another customer because you were too busy to respond.
FMMS builds and manages the system that answers enquiries, books customers, follows them up, generates reviews and brings them back — automatically.
- UK Based
- Built for Local Businesses
- 24/7 Customer Capture
- Done For You
Sarah W.
Web chat · New customer
System activity
0/5
- AI replied
- Customer qualified
- Appointment booked
- CRM updated
- Reminder scheduled
One system, not another toolkit
FMMS is built, connected and managed for you by a UK-based team — website, AI, booking, CRM, reviews and follow-up in one system, typically live in about a week.
- UK-based team
- GDPR compliant
- Secure by default
- Live in about a week
Your business probably doesn't need more leads.
It needs to stop losing the ones it already gets.
Customers are already calling, messaging, visiting your website and walking through your doors. The problem is what happens when nobody responds, follows up or asks them to return.
Missed call
A missed call shouldn't become a missed customer.
After-hours enquiry
Customers don't always wait until you're open.
Happy customer, no review
Great service doesn't automatically become a great reputation.
Customer never returns
A customer you've already won shouldn't quietly disappear.
- Missed call
- After-hours enquiry
- No review
- No rebooking
FMMS closes the gaps.
One connected system helps your business respond, convert, follow up and bring customers back — without relying on someone remembering every task manually.
The Momentum Line
See one customer move through FMMS.
A single late-night enquiry, followed all the way to a second booking. Every step below runs without anyone in your business touching a phone.
- 10:47 PMIncoming call
Sarah calls after closing.
Nobody's at the desk. FMMS picks up on the second ring.
Incoming call · 10:47 PMFMMSSWSarah W.Mobile · Ringing…Incoming call - 10:47 PMAnswered, not missed
Answered, not missed.
Your services, your prices, your diary — handled in a natural conversation before she thinks of calling anyone else.
Live call · FMMS AIFMMSLive transcript
SarahHi, can I book balayage this Saturday?FMMS AIOf course — let me check availability for you. - 10:48 PMAvailable appointments
Real availability, offered live.
FMMS reads your diary and offers only the slots you can actually take.
Availability · SaturdayFMMSHere's what's free on Saturday for balayage (2h 30m):10:3012:0014:30Sarah selects 12:00
- 10:48 PMBooking confirmed
Saturday, 12:00. Locked in.
Confirmation texted, calendar updated, deposit rules applied — no admin from you.
Booking confirmedFMMSSaturdayConfirmedMTWTFSS9101112131415Balayage · 12:00–14:30 · Sarah W.Confirmation sentText and email delivered instantly. - 10:48 PMCRM updated
New lead becomes booked customer.
Her record, source, service and value move across automatically.
FMMS CRMFMMSNew leadMoved →Booked customerSarah W.Balayage · £120Booked - Friday 12:00Automatic reminder
The no-show prevention step.
A friendly nudge the day before, with one-tap reschedule if life gets in the way.
Automation · Friday 12:00FMMSReminder sent“See you tomorrow at 12:00 — reply R to reschedule.”DeliveredRead at 12:04. No action needed from you. - SaturdayAppointment completed
She turns up. You do the work.
FMMS marks the visit complete and starts the after-care sequence.
Saturday · Appointment completedFMMSBalayage · Sarah W.12:00–14:30 · CompletedAfter-care sequence startedReview request queued for one hour's time. - One hour laterReview request
Asked at exactly the right moment.
Timed while the experience is fresh — the single biggest lever on review volume.
Review request · 15:30FMMSHi Sarah — lovely to see you today. Would you mind leaving a quick review? It genuinely helps us.15:30Timed for the moment it worksSent one hour after the appointment ends. - SundayReview received
Five stars, publicly.
Straight onto Google, where your next customer is already looking.
Review receivedFMMS“Booked at nearly 11pm and had it confirmed in seconds. Colour is perfect — already rebooking.”
Sarah W. · GoogleExample - Six weeks laterRebooking opportunity
FMMS notices she's due.
Based on her service cycle, a personalised follow-up goes out — not a mass blast.
Reactivation engineFMMSRebooking window detectedColour cycle: 6 weeks. Sarah is due.Hi Sarah — you're about due for a top-up. I've got Saturday 11:00 or 13:30 if either works? - Same eveningSarah books again
The loop closes itself.
One enquiry has become a returning customer, without a single manual chase.
Booked againFMMS13:30 please 🙌19:12Second booking confirmedSaturday 13:30 · £120 · Zero manual work
That's momentum.
Product demonstration. Sarah, the messages and the values shown are example data used to illustrate how the system runs.
Don't imagine it.Experience it.
Explore what an FMMS-powered customer experience could look and feel like for businesses like yours.
Now booking
Skin fades, hot towel shaves, walk-ins welcome.
A barber shop that books itself.
Chairs stay full while you keep cutting — enquiries answered, slots taken, regulars nudged back at six weeks.
- Premium Website
- Customer Enquiries
- AI Assistant
- Reviews
- Loyalty
- Rebooking
Now booking
General, cosmetic and emergency dentistry.
A practice that answers every patient.
Reception can only hold one line. FMMS answers the rest, books the diary and follows up after treatment.
- Premium Website
- Appointments
- AI Receptionist
- Reviews
- Patient Follow-Up
Now booking
Colour, cuts, treatments and brows.
A salon diary that fills its own gaps.
Enquiries from Instagram, Google and your site turn into confirmed appointments — with rebooking prompts built in.
- Website
- Booking
- AI Chat
- Reviews
- Rebooking
Now booking
Anti-wrinkle, skin and body treatments.
A clinic that books consultations around the clock.
Treatment questions answered instantly, consultations booked, aftercare and top-up reminders sent at the right time.
- Website
- Booking
- AI
- Aftercare
- Reviews
Now booking
Boilers, leaks and heating — London-wide.
A trade business that answers while you're on the job.
You can't pick up from under a sink. FMMS answers, captures the job details and books the visit — so the call doesn't go to the next plumber on Google.
- AI Receptionist
- Missed Call Text Back
- Job Booking
- Quote Requests
- Reviews
Every demo above is a working FMMS build you can click through. Business names, customers and prices are examples.
Every industry runs differently. The system is shaped to your services, your calendar and the way your customers get in touch.
Three ways to run FMMS in your business.
Tell us your industry and we'll show you the right plan, then send a tailored quote — no configuration, no guesswork.
Starter
The essentials: a fast website, instant replies and online booking.
- Premium website
- AI chat and instant replies
- Online booking
Growth
Most popularEverything in Starter, plus full automation across the journey.
- AI receptionist
- Missed-call text back
- Reviews and rebooking
Signature
Built around established or multi-location businesses.
- Multi-location setup
- Advanced automation
- Priority UK support
Your quote shows one setup fee and one monthly fee, with everything in your plan included — sent within 48 hours of your request.
We build it, connect it and run it. You get the bookings.
FMMS isn't another tool to configure. A UK team builds the system around how your business already works, then keeps it running.
UK-based, start to finish
Built and run from the UK for UK local businesses — UK numbers, UK business hours, UK support.
GDPR compliant by design
Customer data stays handled in line with UK GDPR, with clear consent and secure hosting.
Done for you, not DIY
We understand your business, build the system, connect your tools and launch it. You just answer the bookings.
Managed, not handed over
Ongoing changes, improvements and real people to talk to — never another piece of software to learn.
Explore
- How it worksUnderstand, Build, Connect, Launch.
- The Control CentreEvery enquiry and booking in one place.
- SolutionsThe full connected system, product by product.
- IndustriesTailored to how your trade actually works.
- Growth CalculatorWhat is doing nothing costing you?
- Business Health CheckScore your business in two minutes.
Real reviews from real clients.
5.0 out of 5
based on 20 Google reviews
"Since working with them, we've got a CRM and an AI assistant that handles our bookings. We don't have to stay by the phone anymore, and it saves us so much time. Thanks again! Will recommend you"
"They helped me to build a website for my company, very happy with results, getting more booking right now"
"I work as freelancer and these guys helped me to build structure for my new website that i will be using as my portfolio when i am approaching new companies, great job!"
"Really helpful in providing us solutions for our operations"
"They have helped improve my business's presence on Google and overall online performance. They took the time to identify..."
"Great customer service and variety of services this company offers, recomended"
"It was a pleasure working with you! Very punctual, organised and responsive. Thanks for the support."
Local website design in Dartford & Bexley →
Meet the people behind FMMS
We're Adulis and Dimitar – former business students who've owned and run companies ourselves. We started FMMS to help great local businesses fix the small gaps that cost them customers: missed calls, slow replies and websites that don't do them justice.
Your next customer won't wait until tomorrow for a reply.
Build a business that responds, books and follows up even when you're busy doing the work.
- Enquiry
- Response
- Booking
- Customer
- Review
- Rebooking
- Growth
Growth