Guide · Comparison
How to choose the best answering service in the UK
By Future Momentum Systems · Updated October 2026
An answering service makes sure your calls get picked up when you can't. But services vary hugely – some just take a message, others book jobs, handle emergencies and follow up. Here's how to choose.
The three types of answering service
- Message-taking services – someone answers, takes a message and emails it to you.
- Full virtual receptionist services – human receptionists who can book appointments and transfer calls.
- AI answering services – AI answers instantly, 24/7, books appointments and texts you a summary.
7 questions to ask before you sign up
- Is it 24/7, or do evenings and weekends cost extra?
- Do you pay per call, per minute or a flat fee?
- Can it book directly into my diary?
- How are urgent calls handled?
- Are there setup fees or minimum contracts?
- Can I keep my existing business number?
- Is it UK-based and GDPR compliant?
Moneypenny alternatives
Moneypenny is one of the best-known UK answering services, with dedicated human receptionists. Businesses often look for alternatives when they want 24/7 cover at a predictable cost, or booking built in. Options include other human services (AnswerConnect, Pocket Receptionist, Posh) and AI answering services like FMMS.
Answering services by industry
Compare the best UK virtual receptionists →